> For the complete documentation index, see [llms.txt](https://docs.limecall.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.limecall.com/callback/channels.md).

# Channels

Choose which contact options the widget offers.

Open **Widget → Channels**.

The widget can offer several ways to get in touch. Turn on the ones you can actually staff.

## Available channels

**Call now** — an immediate callback. The core of the product, and the one to keep on.

**Schedule a call** — the visitor picks a time. Essential outside business hours, and useful in B2B where people prefer booking to being rung immediately. Requires a connected calendar; see [Google Calendar](/integrations/google-calendar.md).

**SMS** — a text conversation. Requires a number with SMS capability, and US traffic requires carrier registration. See [SMS & messaging](/virtual-numbers/sms-and-messaging.md).

**WhatsApp** — hands the visitor to WhatsApp. Strong in markets where WhatsApp is the default messenger; largely ignored in markets where it is not.

**Email** — a message form that routes to your inbox. The lowest-intent option, but the one some visitors want.

**Contact form** — your own fields, for structured enquiries.

## Choosing which to enable

More channels is not better. Each one you offer is a promise to respond on it.

A common, well-performing configuration:

* Call now — on
* Schedule a call — on
* Everything else — off

Then add SMS or WhatsApp only if you have someone watching those queues.

{% hint style="warning" %}
An enabled channel nobody monitors is worse than no channel. The visitor believes they have reached you and stops looking for another way.
{% endhint %}

## Order

The order channels appear in matters. Put your preferred contact method first — most visitors take the first reasonable option rather than reading all of them.

## Per-channel labels

Each channel's label is editable. Say what the visitor gets: "Call me in 30 seconds" is clearer than "Call".

## Where each channel lands

Every channel produces a conversation in your **Inbox**, attached to the same contact record. A visitor who texts and later calls appears as one person with one history, not two strangers.

See [Inbox, Contacts & Leads](/inbox-and-leads.md).