> For the complete documentation index, see [llms.txt](https://docs.limecall.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.limecall.com/callback/display-rules.md).

# Display rules

Control which pages show the widget, and to whom.

Open **Widget → Display rules**.

Install the widget everywhere, then use these rules to decide where it actually shows. This is far easier to maintain than editing page templates.

## URL rules

Show or hide the widget by URL.

| Rule             | Example     | Matches                        |
| ---------------- | ----------- | ------------------------------ |
| Contains         | `/pricing`  | Any URL with `/pricing` in it. |
| Starts with      | `/blog`     | Every page under `/blog`.      |
| Exactly matches  | `/contact`  | That one page only.            |
| Does not contain | `/checkout` | Everywhere except checkout.    |

Hiding the widget on checkout, login and account pages is a common and sensible default — those visitors have already converted, and a callback prompt is a distraction.

## Rule order

Rules are evaluated in order, and the first match decides the outcome. If a page seems to ignore a rule, check whether an earlier rule already matched it.

## Device rules

Show the widget on desktop only, mobile only, or both.

Consider mobile carefully. A floating button takes real estate on a small screen, but a mobile visitor is holding a phone — the friction between "I want to talk to someone" and an actual call is lower than on desktop.

## Timing rules

Delay the widget's appearance until the visitor has been on the page for a set time, or has scrolled a certain distance. Both are ways of waiting until someone is engaged rather than interrupting immediately on arrival.

## Visitor rules

Where supported, target by traffic source or whether the visitor is new or returning. Showing a different message to someone arriving from a paid ad than to a returning customer is a straightforward way to lift conversion.

## Testing your rules

After changing rules:

1. Open the page in a private/incognito window.
2. Check the widget appears, or does not, as intended.
3. Test a page that should *not* show it — verifying only the positive case is how over-broad rules get missed.

{% hint style="info" %}
Rules apply at page load. A single-page app that changes the URL without a reload may not re-evaluate them until the next full navigation.
{% endhint %}