> For the complete documentation index, see [llms.txt](https://docs.limecall.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.limecall.com/inbox-and-leads/leads-and-scoring.md).

# Leads & scoring

Triage what came in and decide what deserves your attention.

Open **Leads**.

A lead is an opportunity — someone who contacted you and might become a customer.

## How leads are created

Automatically from inbound activity: a widget callback, a call the AI qualified, an inbound message. You can also add one manually.

## What is on a lead

| Field                         | What it tells you                              |
| ----------------------------- | ---------------------------------------------- |
| **Lead score**                | The AI's grade against your criteria.          |
| **Qualification**             | The answers it established, and its reasoning. |
| **AI lead brief**             | A short written assessment.                    |
| **How they came in**          | Channel, campaign and source.                  |
| **Collected from the caller** | The fields your call types captured.           |
| **Activity**                  | Every interaction, on one timeline.            |
| **Assignment**                | Whose job this is.                             |

## Scoring

Scores come from the criteria you set under [Lead qualification](/ai-receptionist/lead-qualification.md).

Use the score to order your day, not to discard people. A low score means "do not drop everything for this"; it does not mean the person is worthless.

## Triage

A practical rhythm:

1. Sort by score, newest first.
2. Work the high scores immediately — speed of response matters more than almost anything else in converting an inbound lead.
3. Batch the middle.
4. Let the low ones wait, but do not let them rot.

## Assignment

Assign each lead an owner. An unassigned lead is nobody's job and will sit.

## Status

Move leads through their lifecycle as things happen. **Not qualified** is a legitimate and useful outcome — recording it honestly keeps your reporting real and stops you working the same dead lead twice.

## Filtering

Filter by score, status, channel, campaign, owner, country and more. Save the views you use.

Two worth keeping: unassigned leads, and high-score leads not yet contacted.

## Snoozing

Snooze a lead that is real but not now. It comes back when you asked rather than cluttering your queue.

## Spam

**Block it** on a lead blocks the contact. **Not spam** reverses a wrong call. Some leads are also flagged by IP — **IP blocked** and the visitor's IP location are shown where available.

## Creating a deal

When a lead is a real opportunity with a value, **Create deal**. See [Deals & pipeline](/inbox-and-leads/deals-and-pipeline.md).

## Notes and activity

Add notes as you work. Everything appears on the activity timeline with calls and messages, so the next person to pick it up has the full story.

## Tuning your scoring

After a few weeks, compare scores against what actually converted. If high scorers are not closing, your criteria describe the customer you want rather than the one you win. Adjust them.