Caller ID

Control what people see when you call them.

Open Phone Numbers → Caller ID.

Caller ID is the number displayed to the person you are calling. Getting it right materially changes how many people answer.

The three settings

LimeCall separates caller ID by purpose, because the right answer differs.

Account default — used when nothing more specific is set.

Callback caller ID — shown when the widget connects a callback. This is the one that matters most. The visitor just asked to be called and is watching their phone; if an unrecognised number appears, a good share will not answer. Use a number that matches your brand and ideally the visitor's region.

Outbound caller ID — the default for calls your team dials.

Per-number overrides

Any individual number can override the account default. Useful when a regional team should show a local number, or when a campaign line should always present itself as that campaign.

Showing a number you own elsewhere

To display a number that is not in your LimeCall account — an existing office line, for example — verify it first.

1. Open the Caller ID tab and add the number.
2. LimeCall calls it and reads out a verification code.
3. Enter the code.

You must be able to answer that number to complete this. It is a carrier requirement designed to prevent spoofing, and there is no way around it.

Local presence

Showing a local number raises answer rates, particularly for consumer calls. People answer a number that looks like their area.

Buy a number in each region you sell into and set it as the caller ID for calls to that region. See Buy a number.

Do not rotate through many numbers to evade filtering. Carriers detect the pattern and flag the numbers as spam, which is much worse than the problem you were solving.

Getting marked as spam

Modern phones label suspected spam, and a labelled number is largely useless.

What causes it: high volume from a new number, short call durations, low answer rates, and recipients marking calls as spam.

What helps:

• Warm a new number up gradually.
• Call people who are expecting it — callbacks are ideal.
• Register your number with the US caller-ID registries if you call US numbers.
• Do not use a single number for high-volume cold outbound.

Withheld caller ID

You can withhold caller ID, but almost nobody answers an unknown number, and some networks reject withheld calls outright. There is rarely a good reason.

The "call us" number

Separately, the widget can display a number for visitors who prefer to dial you. Set this under General settings. It must be a number you own.

Testing

Call your own mobile from LimeCall and check what appears. Test each configuration you have set — callback and outbound can differ, and only testing both reveals it.