# Auto Response

Lead and customer engagement are key factors for any successful business. 

Auto responses are often overlooked, but play a vital part in the process, they encourage engagement and present a level of professionalism within your brand. Sending an instant SMS message to your customer or lead reassures them you've receive their information, and instantly develops a connection. 

LimeCall's auto responses allow you to completely customize your approach and message depending on a specific trigger, allow create a sender ID so the lead and customer identifies your business instantly. For example:

**Example auto response for missed calls**

*Hi {Customer\_Name} ! Sorry we missed your call at {Company\_name}. To schedule a callback please visit {Landing\_URL}*

**Enable auto responses for:**

* Successful Calls
* Missed Calls
* Scheduled Appointments
* Cancelled Appointments
* Call Reminder (Customer)
* Call Reminder (Agent)

<figure><img src="/files/YcoVoavefGUYVlpKU7hb" alt=""><figcaption></figcaption></figure>


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