> For the complete documentation index, see [llms.txt](https://docs.limecall.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.limecall.com/getting-started/settings/platform-settings/auto-response.md). # Auto Response Lead and customer engagement are key factors for any successful business. Auto responses are often overlooked, but play a vital part in the process, they encourage engagement and present a level of professionalism within your brand. Sending an instant SMS message to your customer or lead reassures them you've receive their information, and instantly develops a connection. LimeCall's auto responses allow you to completely customize your approach and message depending on a specific trigger, allow create a sender ID so the lead and customer identifies your business instantly. For example: **Example auto response for missed calls** *Hi {Customer\_Name} ! Sorry we missed your call at {Company\_name}. To schedule a callback please visit {Landing\_URL}* **Enable auto responses for:** * Successful Calls * Missed Calls * Scheduled Appointments * Cancelled Appointments * Call Reminder (Customer) * Call Reminder (Agent)